The Superbowl of email marketing begins….
While the Holiday email onslaught has already begun for quite a few folks, the real “email” season begins today with the introduction of Thanksgiving week pre pre pre specials. To professional email...
View ArticleEmail wars….bring it…
Let’s have a contest. I am going to give the golden “email blast” award to the retailer or company that hits my inbox the most from Wednesday November 26th thru Tuesday December 2nd. The contestants...
View ArticleChange in the AOL Postmaster Report Card
AOL annouced changes today in the way they will be sending out Report Cards. Basically, you will receive a Report Card if you exceed the .3% inbox complaint rate (as opposed to .1% before) The other...
View ArticleEmail Wars. The Winner is…
Congratulations Aeropostale. You are the winner of hitting my inbox the most since last week. Your email cadence to me is borderline abuse and your ability to send the same creative to me in some...
View Articlee-Blast Subscribers Save More!
Attention Newegg: I love your products, your site, your service and just about everything about you….except your email. For the love of all that is email sacred, please don’t call me your e-Blast...
View ArticleMore email marketing pick up lines
I have done several posts here and here in the past regarding email pick up lines and every so often a few more come to my bald little head. So with that, here are a couple of more just for you my...
View ArticlePigs go to slaughter
Are you a pig or a hog? When I was in sales over 10 years ago, I had a VP who used the phrase “Pigs go to slaughter, hogs live forever”. He would then follow up with the notion of you not wanting to be...
View ArticleCommon Misconceptions and Truths of Email Marketing.
Last Friday, 2 people in our email group were laid off and it got me thinking about a few things. First, email marketing is an emerging channel at my organization and with 2009 in full swing it was...
View ArticleStop sending email…….
Effective immediately…….please stop sending email if any of the following conditions exist: You send email just to sell stuff and are not worried about establishing a lifetime relationship with your...
View ArticleRetail email with a lot of text.
Does a lot of text in a retail email work? I am not sure, but check out the latest DicksSportingGoods.com email below: What I like about it: 1. Its an email 2. The pre-header text What I don’t like...
View ArticleNew phrases in email marketing due to the economic conditions
Here are a few new phrases or catch words that I have decided to coin given the recent uptick in email cadence that I have seen from retail companies due to the economic crisis. 1. Bailoutmail –...
View ArticleEmail Marketing Manager Title Has To Go
The title of email marketing manager is obsolete in my book. To me the word marketing is a word which reeks with the act of engaging in a monologue with the customer. Wikipedia defines marketing from...
View ArticleMy list is bigger than yours….
When are folks going to learn that its not the size of the list that matters, its what you do with it. Lately, I have been talking with colleagues and folks who tout that their is list XX,XXX,XXX...
View ArticleEmail Challenge.
I like to throw out an email challenge to any retailer out there. I would love to see you send a postcard email with the text inside of it that says “buy now please” Nothing more…nothing less. Send...
View ArticleCircuit City may be back…….
Circuit City may be back……and they maybe are sending email, but they returned in my spam folder. Great that you guys are back and welcome…but get with your deliverability expert quick…. Technorati...
View ArticleWhy do I have to wait?
So read the whole image down below and answer me this question. Why should I wait 14 days to contact customer service if I am still getting email if the law states that they have 10 days to comply?...
View ArticleOpen File to Unsubscribe
While this is clearly spam, I wonder how many unsuspecting people actually open up the file to try and unsubscribe. Funny indeed. Technorati Tags: unsbubscribe, spam, spam email, email marketing,...
View ArticleDeep Thoughts About Email Marketing #3
Deep Thought #3 Do spammers have business cards and if so do they put their email address on them? Technorati Tags: email, email marketing, email strategy, email campaigns, spam, spammers, email spam,...
View ArticleDeep Thoughts About Email Marketing #5
Deep Thought #5 Wouldn’t it be cool if someone could authenticate their email address/domain with their own fingerprint. Technorati Tags: email, email marketing, email authentication, email rendering,...
View ArticleEmail Tip #178
Make absolutely positive that nothing in your email program violates Can-Spam. Sometimes its the little stuff that can help take a program down. Posted in email best practices, email deliverability,...
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